In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers. This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...
Imagine this…… you have a new job Hey, Congratulations on your new job as as Head of PR at Sky. Here’s hoping you last a little bit longer than Trumps last communications director. Anyway I know it is your first day and we have a bit of a doozy for you. There is...
It’s that time of year again where the KPCB Internet trends report is released. More commonly referred to as Mary Meeker’s report it is now in its 22nd year and serves as an annual report of the tech companies, start up’s and everyone in between, outlining what the...
Over the summer break, I was at the beach having a beer with a mate who I will call Nigel. Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get. Should he go...
Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...
It was probably serendipitous that in the same week that Video EZY St Heliers closed it’s doors for the last time I saw this graph floating around a few posts on LinkedIn. It was way to good not to share. This is possibly the starkest image I have seen of the new...
