There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
Looking back 15 years, boy did we have it all, we thought we were unbeatable. We had we had all the users, 100% penetration in the developed world. End billing relationship with the customer. Ubiquitous ‘out of the box’ connectivity to anyone in the world. Roaming...
It’s a pretty sobering fact that 90% of start up’s are going to fail. The good news then is that one in ten succeeds. That said, these are close to the odds that you get at a casino, and at least at the casino, you walk in knowing you are likely going to lose. Even...
In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers. This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...
In case you missed it, we have recently launched a new service called Market Fit If want you to get customer validated answers to your most difficult challenges – then we believe that this service is the best and fastest way to find your product market fit. In...
I’ve had great feedback since the launch of our new Market Fit proposition. I guess I shouldn’t be too surprised as I prototyped and tested the service using the same tools and processes that we have now made available to you. And having refined and iterated the...
