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You have twelve months to make history or be history

You have twelve months to make history or be history

Anyone who’s spent time in London will have fond memories of lazy Sundays spent in the pub, slowly working your way through your favourite paper. Call me odd, but my favourite London memory came regular as clockwork two days earlier – Friday was the day The...
You only get one shot, do not miss your chance to blow

You only get one shot, do not miss your chance to blow

Last week we spoke about engaging stakeholders, and achieving buy-in from decision makers. While the advice around pressing for a decision remains true, it’s easy to overlook what may be the toughest part of the process – the actual presentation. Everyone has...
But where’s the cash

But where’s the cash

Where’s the cash? Well done –  if you’re back again this week your idea has passed the “customer problem” test! You’re half way there… So you have a customer problem and a likely solution. Now you need to see if it’s got commercial legs. Here are this week’s...
Seriously, what’s your problem

Seriously, what’s your problem

What’s the problem? In my line of work I see a lot of great new business ideas. It’s a real thrill being at the birth of something that may become truly great – though not all these ideas have what it takes. There are a couple of simple, powerful (occasionally...
Beware of the ‘sample of one’

Beware of the ‘sample of one’

A few months back I found myself sitting in the offices of one of the country’s market leading companies, surrounded by clever people, in a proposition development meeting featuring a potentially ground-breaking product. There was a problem. All our decision...
Advertising isn’t marketing

Advertising isn’t marketing

Regular readers may have noticed my thing for Seth Godin – a very clever writer and thinker on all things marketing, he’s my regular go-to guy. It’s been a few weeks since I last mentioned him… he’s been a little off my radar. And then just last week he sent a...

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