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Unpacking the Unpacked

Unpacking the Unpacked

Apologies for last week’s blog – it was a bit of an anomaly.   It was out of sequence because I was so excited about the success of the start-up breakfast team that I had to share it with you.   I hope you didn’t mind the slight interruption to the...
Dear CMO… Your Job Just Got Harder (in a good way!!)

Dear CMO… Your Job Just Got Harder (in a good way!!)

Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...
What Keeps New Zealand’s Best Marketers Awake at Night?

What Keeps New Zealand’s Best Marketers Awake at Night?

When people think digital, words like “sharing” and “collaboration” readily come to mind. And there’s a good reason for that. Both are strongly identified with, and characteristic of, the “digital age”. It doesn’t take a lot of reflection to understand why.  We’ve got...
But… I Need An App!!

But… I Need An App!!

I did some maths the other day. A new client asked me what the combined experience of the four directors at The Exponential Agency was. The answer was close to (a slightly staggering) seventy years.   Now, that averages out at around 15-20 years worth of corporate...
The best career advice I would give my millennial twin

The best career advice I would give my millennial twin

I spend a lot of time writing on things close to my heart. Take a look atGenerator Consulting, and the categories my posts are grouped under – the subjects I’ve covered range across the board and reflect me pretty well. Dig a little deeper though, and you see the...

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