After a couple of weeks’ theoretical discussion (looking at the difference between marketing and advertising) I want to bring the discussion to life today by analysing a business showing phenomenal growth in a short life span – and all without traditional...
Regular readers may have noticed my thing for Seth Godin – a very clever writer and thinker on all things marketing, he’s my regular go-to guy. It’s been a few weeks since I last mentioned him… he’s been a little off my radar. And then just last week he sent a...
Last week we took a look at managing people impacted by a restructure, focussing on three actions essential for achieving positive outcomes: Do it quickly Do it with integrity Be generous I concluded by saying I wanted to focus this week on the team you’re keeping...
I have previously written how Keurig and Nespresso have been innovative in the development of home coffee machines, building on customer insight and building an annuity revenue stream. And while they are appealing to different customer groups there are a number of...
This is an interesting story in managing customer feedback on social networks, while this approached worked for Molten’s I certainly don’t recommend it. Background of the story A group of diners ate at Mt Eden’s Molten Restaurant and were disappointed with the...
