NZ Post has just released the definitive summary of the state of NZ e-commerce. The report is packed with insights on e-commerce and includes international benchmarks, regional analysis, customer demographics and retail category analysis. I’m confident that this is...
The Mary Meeker KPCB Report on Internet Trends has long been the number one source reference for anyone interested in finding out how the internet is changing business and consumer behaviour. If you’ve been following this blog for a while, you’ll know that I’ve also...
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
They say that January 19 is the fateful day that people start to give up on their New Year’s resolution. In some respects I have done better, I have lasted 67 days. But truth be told I have only really lasted two blogs. That’s right, you gave me a New Year’s...
Following on from our last blog I can assure you that Mrs Shalfoon’s relentless review and research of online retail continues unabashed. This week’s little story is no different, you see we had some Freedom vouchers to use and dutifully Amanda let her fingers do...
