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The paranoia is deep today

The paranoia is deep today

I’ll tell you what, the paranoia has been very deep of late. I’m sure it has something to do with the fact that I’m re-reading George Orwell’s classic 1984 as the stage show was recently in town.    At the same time, I’m reading Red Sparrow before I head off to the...
Stop dealing in facts and remember you’re the product

Stop dealing in facts and remember you’re the product

There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...

Your soft underbelly

Last week I mentioned that the average time a New Year’s resolution lasts is approximately 19 days.  Well I am pleased to say, while I may have failed my ‘don’t mention Sky’ resolution, that I’m still tracking nicely on removing my soft underbelly and should hit my...
I’m back…… Refreshed, revitalised and ready for 2018.  

I’m back…… Refreshed, revitalised and ready for 2018.  

A somewhat late welcome to 2018.  It has been a great start to the New Year albeit very busy.  With a new year, there are always new predictions, new challenges and new opportunities.  Here are the 12 things I’m watching with interest … Internal Business Changes CMO...
I might have my dates wrong but it doesn’t matter

I might have my dates wrong but it doesn’t matter

If you are a New Zealand retailer winter is coming* and it might be coming as early as today.   There is a high probability that I’m wrong about this, but before you get a chance to finish reading this, Amazon Australia would have launched.  Why today, well because...

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