The Mary Meeker KPCB Report on Internet Trends has long been the number one source reference for anyone interested in finding out how the internet is changing business and consumer behaviour. If you’ve been following this blog for a while, you’ll know that I’ve also...
In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers. This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...
Imagine this…… you have a new job Hey, Congratulations on your new job as as Head of PR at Sky. Here’s hoping you last a little bit longer than Trumps last communications director. Anyway I know it is your first day and we have a bit of a doozy for you. There is...
Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...
Customer facing roles are among the hardest in the game. Known as the front line, these are key positions, with the power to make or break your business – so it’s no wonder organisations invest big money to get the customer facing message and delivery spot on....
