My name is Kursten and I have a confession to make… Once upon a time I was a very, very, very, busy corporate citizen. My day would start with a meeting, followed by a meeting, followed by a meeting. Followed by some fire fighting, followed by a meeting. By 10AM I was...
After a couple of weeks’ theoretical discussion (looking at the difference between marketing and advertising) I want to bring the discussion to life today by analysing a business showing phenomenal growth in a short life span – and all without traditional...
Last week’s post happily generated a big response from my readers. For anyone who missed it, I used a great Seth Godin article to springboard into a wider discussion on marketing misconceptions. A large number of you wanted to discuss B2C vs B2B marketing, and...
Regular readers may have noticed my thing for Seth Godin – a very clever writer and thinker on all things marketing, he’s my regular go-to guy. It’s been a few weeks since I last mentioned him… he’s been a little off my radar. And then just last week he sent a...
Hands up if you’ve either: A, Used a GrabOne voucher B, Used a GroupOn voucher, or… C, Have “a friend” who has Joking aside, I’m willing to bet whatever the answer you’ve not spent much time thinking about the mechanic behind vouchers. Put simply, vouchers are a...
