I am well aware that it has been a fair amount of time since I last wrote a listicle, but for the past couple of weeks I have been writing about how sales and marketing should work together (LINKS). As a recap research has shown when the two are efficiently aligned...
It’s a changing world, and the pace of change is continuously accelerating. The way people do business, and the ways in which they buy and sell, have changed. Ignoring these developments could be a costly mistake. And the world of retail presents a classic example of...
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
They say that January 19 is the fateful day that people start to give up on their New Year’s resolution. In some respects I have done better, I have lasted 67 days. But truth be told I have only really lasted two blogs. That’s right, you gave me a New Year’s...
A somewhat late welcome to 2018. It has been a great start to the New Year albeit very busy. With a new year, there are always new predictions, new challenges and new opportunities. Here are the 12 things I’m watching with interest … Internal Business Changes CMO...
