It’s a pretty sobering fact that 90% of start up’s are going to fail. The good news then is that one in ten succeeds. That said, these are close to the odds that you get at a casino, and at least at the casino, you walk in knowing you are likely going to lose. Even...
In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers. This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...
Imagine this…… you have a new job Hey, Congratulations on your new job as as Head of PR at Sky. Here’s hoping you last a little bit longer than Trumps last communications director. Anyway I know it is your first day and we have a bit of a doozy for you. There is...
I don’t want to come across as an Amazon fanboy but I have covered them a few times (here, here, here, here, here – actually there here’s the whole list), and this week is no different. Over the past few months I have been talking to a few Retailers about...
Historically we write some stuff we think is somewhat serious and smart about the world of Digital strategy and delivery, but today we have some wit and wisdom in the form of a few lists we have made over recent years. Enjoy and share if you feel our pain! 10 things...
