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So it is all rosy for the digital guys then?

So it is all rosy for the digital guys then?

Last week we tapped a couple of highlights from the 213 page Mary Meeker 2016 Internet Trends report, zeroing in on the pain still to come for TV and print media. If traditional media is up against it, there’s a temptation to assume things will be commensurately rosy...
2016 Internet Trends – more bad news for traditional media

2016 Internet Trends – more bad news for traditional media

It is that time of year when Mary Meeker releases her (21st) annual Internet Trends report . Over the next few weeks I am going to explore some of the key trends so you don’t need to read and digest the 213 pages. Let’s start in the eye of the storm – media As...
Winters coming – leave your ego at the door

Winters coming – leave your ego at the door

Call me cheap – but even as an Uber convert a 4.5X surge pricing warning will always send me to the arms of another… So when it happened to me last week my only problem was remembering how to get a cab. And I’m not joking… hazy memories of calling a company,...
There is life in the old girl yet

There is life in the old girl yet

My prior post ‘Everything I know about branding I learnt from TV’ generated a lot of feedback, and created somewhat of a stir… mainly amongst my media friends. Though in all fairness, just because I don’t watch TV I can’t simply assume no-one else does. So let’s sense...
Did I miss something…?

Did I miss something…?

Last week saw the release of the latest radio surveys (ie, the all important audience figures). Commercial radio in NZ is a virtual duopoly,  with MediaWorks and NZME taking turns to whack on each other. So I guess it shouldn’t surprise both sides “see” the latest...

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