Facebook a Publishers frenemie
Publishers have a love/hate relationship with large digital platforms such as Google, Twitter and Facebook. While publishers love that these platforms provide audience and traffic, they also hate that the platforms reap financial rewards against content they haven’t...
Changing a ‘Worldview’
Changing a customer’s worldview is hard, expensive, and may even be impossible. When looking at the problem there are other solutions you should consider. In 2007 Lion Nation managed to turn a negative worldview issue into a positive for their brand Steinlager Pure. A...
Time for innovation
Last week I wrote about using the Three Horizon model and one of the key traits of a leader is to look forward and work back. The future is uncertain so how do you do this? I have referenced this book a few times How Google Works. The approach Google takes is to look...
Setting the Vision
In David Yoffie’s new Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs he and co-author, Michael Cusumano have reviewed Bill Gates, Andy Grove, and Steve Jobs, strategy and leadership decisions and have identified five key lessons to...
A tale of two coffees
I have previously written how Keurig and Nespresso have been innovative in the development of home coffee machines, building on customer insight and building an annuity revenue stream. And while they are appealing to different customer groups there are a number of...
Are we there yet?
One question that I have been asked a few times his how long does it take before the innovation or a new business initiative starts to deliver substantial revenue. Or the variant of this question how big can the new initiative grow to in the short term, and the...
Whoops
In a previous post I mentioned that there was a significant benefit of One to One Communications - that is if you use it properly and add value to the customer. In that post I praised Vodafone for their direct comms and keeping me as a customer and increasing my...
Hollywood Disruption
There has been a lot of press around a service called Global Mode in recent weeks. And it highlights just how fast the internet is changing and disrupting established business models and how consumers are changing how they consume. Background In short global mode is...
Managing the Conversation
This is an interesting story in managing customer feedback on social networks, while this approached worked for Molten's I certainly don’t recommend it. Background of the story A group of diners ate at Mt Eden’s Molten Restaurant and were disappointed with the meal...
Nespresso: Making the Complex Simple
I was making a Nespresso coffee in the office the other day and realised just how much beauty, and simplicity there was in the Nespresso machine. They made a complex process into a simple and stylish product. We all love our coffees and the morning coffee has become...
