A frequent challenge for clients in growing a digital business is identifying their ideal commercial model. In the last month I’ve worked on this question with a couple of clients – both of them wanted to learn more about “freemium”. The rise in freemium has been...
In David Yoffie’s new Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs he and co-author, Michael Cusumano have reviewed Bill Gates, Andy Grove, and Steve Jobs, strategy and leadership decisions and have identified five key lessons to...
One question that I have been asked a few times his how long does it take before the innovation or a new business initiative starts to deliver substantial revenue. Or the variant of this question how big can the new initiative grow to in the short term, and the...
Getting to a yes is just the beginning of the process not the end. I have seen this play out over and over in a business. There is a massive amount of effort by a large cross functional team to present a business case to the board. They get a yes from the board and...
“I didn’t have time to write a short letter, so I wrote a long one instead.” Mark Twain One of the biggest stumbling blocks of getting strategy approved is not necessarily because the strategy is a bad or wrong it is that it can’t crisply and succinctly be...
Recently the mobile on-account mobile battle has started to heat up again with 2Degrees launching a new $49 all you can eat voice, text and 2.5gb of data plan which is approx. $10-$15 cheaper than the competitors current plans. The reason for 2Degrees can...
