Your customers are the most important asset in your business. Start treating them like that. Does your marketing team know: – why they come to you? – why they stay? – what do they think of you? – how to get them to spend more with you? –...
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
A somewhat late welcome to 2018. It has been a great start to the New Year albeit very busy. With a new year, there are always new predictions, new challenges and new opportunities. Here are the 12 things I’m watching with interest … Internal Business Changes CMO...
In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers. This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...
I’ve had great feedback since the launch of our new Market Fit proposition. I guess I shouldn’t be too surprised as I prototyped and tested the service using the same tools and processes that we have now made available to you. And having refined and iterated the...
I’ve got a pretty good track record with developing and launching new propositions, but I must admit I have also had my share of failures; projects that have a ‘revenue recovery’ squad started pretty much the day of launch, or a scramble to add the features that the...
