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I’m back…… Refreshed, revitalised and ready for 2018.  

I’m back…… Refreshed, revitalised and ready for 2018.  

A somewhat late welcome to 2018.  It has been a great start to the New Year albeit very busy.  With a new year, there are always new predictions, new challenges and new opportunities.  Here are the 12 things I’m watching with interest … Internal Business Changes CMO...
I might have my dates wrong but it doesn’t matter

I might have my dates wrong but it doesn’t matter

If you are a New Zealand retailer winter is coming* and it might be coming as early as today.   There is a high probability that I’m wrong about this, but before you get a chance to finish reading this, Amazon Australia would have launched.  Why today, well because...
How I (unwittingly) aided and abetted the enemy

How I (unwittingly) aided and abetted the enemy

Looking back 15 years, boy did we have it all, we thought we were unbeatable. We had we had all the users, 100% penetration in the developed world. End billing relationship with the customer. Ubiquitous ‘out of the box’ connectivity to anyone in the world. Roaming...
Thanks

Thanks

Last week we asked for your opinion on how we are doing as a blog. Are we focusing on the right areas, are we adding value and are they helpful to you and your business? For those that responded thanks, and for those that didn’t have time thank you for continuing to...
Sorry but 90% of you aren’t going to make it

Sorry but 90% of you aren’t going to make it

It’s a pretty sobering fact that 90% of start up’s are going to fail. The good news then is that one in ten succeeds. That said, these are close to the odds that you get at a casino, and at least at the casino, you walk in knowing you are likely going to lose. Even...
50 ways to (not) leave your lover

50 ways to (not) leave your lover

In last week’s post we looked at Sky and the difficulty they have with the value they place in customer acquisition vs. retention offers.   This week I’m not going to talk about how Sky have lost sight of the customer and are deploying the playbook in trying to...

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