In February I wrote about the impending battle of the SVOD players. Netflix has finally entered the market so it is time to sit back and watch how it plays out. Recently a friend has asked me a couple of questions about these services 1) Which one should he choose...
One of the pieces of work I have been consulting on recently relates to loyalty and understanding the impact it has on changing customer’s behaviour. One of the areas I reviewed was Supermarket petrol discounts which has a number of fascinating elements to it....
MVP or minimum viable product is the new buzz word of the digital product manager. The theory is that it is the launch product that gives the highest return on investment versus the risk. The term was defined by Frank Robinson and is used mainly in web applications....
Background: After a Commerce Commission review a determination has been made that Chorus is allowed to increase the price of cooper by $4 to the ISPs. The ISPs have signaled they are going to pass this on to the end consumers. I really like this pricing strategy from...
