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Congratulations on your new job

Congratulations on your new job

Imagine this…… you have a new job Hey,   Congratulations on your new job as as Head of PR at Sky.  Here’s hoping you last a little bit longer than Trumps last communications director.  Anyway I know it is your first day and we have a bit of a doozy for you.  There is...
Unpacking the Unpacked

Unpacking the Unpacked

Apologies for last week’s blog – it was a bit of an anomaly.   It was out of sequence because I was so excited about the success of the start-up breakfast team that I had to share it with you.   I hope you didn’t mind the slight interruption to the...

The McMasters of Bundling

A bit of a family tradition at the end of the holidays is I allow the girls to choose an activity topped off with a meal at a restaurant of their choice. This is how this week played out: Me: Right girls, what do you want to do today – your choice: pools, beach, bike...
With the power of bundling do you really just want rugby?

With the power of bundling do you really just want rugby?

Over the summer break, I was at the beach having a beer with a mate who I will call Nigel.  Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get.  Should he go...

The psychology of popcorn pricing

Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...
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Sign me up

You’ve probably seen the coverage on Unilever purchasing Dollar Shave Club for a cool $US1B… as one of the largest tech deals of the year it’s been written up extensively. This week I’d like to try a different tack and take a look at their underlying business model –...

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