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Do you know about the Stoic Framework?

Do you know about the Stoic Framework?

Have you read “Winter is Coming – STOIC”, my framework on how B2B companies can survive the next recession? It’s only a couple of pages, but in those pages, you’ll find the framework for holding your business grow and thrive during a recession. Read...
Don’t stop spending

Don’t stop spending

I have a friend who’s a freelance writer. His business had dried up a bit. No fault of his; it was just that his flow of jobs was slackening. He sat with his wife/business partner telling her how terrified he was that he couldn’t make money for their...
What can you sell during a recession?

What can you sell during a recession?

What can you sell during a recession? Most people and companies will look to just meet their basic needs. Star there. What do you offer that a company must have to be productive or profitable? Offer that at a value that’s worth paying for. Don’t cut...
How can you identify new markets to sell to during a recession?

How can you identify new markets to sell to during a recession?

How can you identify new markets to sell to during a recession? Watch your competition closely. I mentioned this in an earlier post, but it’s worth repeating. Watch as your competitors take down services or stop taking part in markets. Watch their...
The great resignation

The great resignation

The great resignation…What can you do about keeping your staff from resigning and moving to another job or starting their own companies? Ask them what they want.  If it’s even remotely doable, do it.  If it doesn’t seem doable, ask your staff...
A recession is coming

A recession is coming

A recession is coming. That seems unavoidable. How big it will be is under debate, but we don’t care. Any recession is painful, even if it’s shallow and short. Start integrating sales and marketing now! What does that mean? Make your sales and marketing...

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