The Four Reactions to Economic Downturns by B2B Companies #2 – Promotion-focused These firms are seeking ways to take advantage of the recession. This can mean taking offensive moves to find the strengths and weaknesses that need to be enhanced or...
No hibernating this winter. It’s typical for many B2B businesses to go into hibernation when business gets tough. That’s not the strategy of B2B businesses that thrive during economic downturns. There are four reactions that a B2B company can...
The C in STOIC framework stands for credibility. As your competitors retract into their safe markets, now is the time to reach out to those markets they might have abandoned. This is not the same as the pet projects I said to drop in an earlier...
The I in STOIC framework stands for intimacy. No. Not that kind of intimacy. The kind of intimacy where you know your customers well. Now, while you’re not desperate due to a recession, is the time to get to know your customer very well. Know their...
The O in STOIC stands for Opportunity. This is the third instalment on opportunities during a recession. Fast money is nice. Nearly every company looks for those products or services that put quick money to the bottom line. But! Be careful. Fast...
The O in STOIC framework stands for Opportunity. This is the second of several posts on the opportunities that exist in a recession. Here’s an important hint: slim down now! Lose the pet projects and the tangential offerings your company has put...
