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But where’s the cash

But where’s the cash

Where’s the cash? Well done –  if you’re back again this week your idea has passed the “customer problem” test! You’re half way there… So you have a customer problem and a likely solution. Now you need to see if it’s got commercial legs. Here are this week’s...
Be a real customer

Be a real customer

In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
No matter how bad you treat me I am just not leaving

No matter how bad you treat me I am just not leaving

Happy New Years, Welcome back. You’ll be happy to hear I have a New Year’s resolution. 2016 is my year to avoid temptation. More specifically, there’s no room for tempting but banal “10 Things You MUST Do To Get Your Business Digital-Ready” type efforts in my 2016...
Everything I know about branding I learnt from TV

Everything I know about branding I learnt from TV

This week’s blog is brought to you courtesy of something we all understand – tech failure. A VPN crash this week took my beloved Netflix US away and dropped me back a decade or two; back to a world dominated by terrestrial TV. Terrified by this strange and unknown...

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