Over the past 5-6 years, marketing has slowly diminished in importance at the top table What they should be doing is solving a customer problem and delivering value (profit), but now they retreated to running campaigns. It’s time to lift the...
You can’t start every post without commenting on how business has changed over the past 8 weeks. This one is no different. Business has changed over the past 8 weeks…. The most import thing to think about is how does it impact your customers and your...
The eagle-eyed amongst you may have noticed that my email has changed. Why is that, you ask? The short story is I have two business email addresses, kursten@theexponential.agency and kursten@site-9918891.woop.host, and I wanted to consolidate them into one, so I...
Last week I denied being an Amazon fanboy, however, I will put my hand up and say I’m definitely am a Tim Ferriss fanboy, and those that often read this blog will know I listen to a lot of his podcasts and read all his books. I had a double delight this week...
In case you missed it, we have recently launched a new service called Market Fit If want you to get customer validated answers to your most difficult challenges – then we believe that this service is the best and fastest way to find your product market fit. In...
