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Thriving in the Exponential Economy

It Was The Best Of Times, It Was The Worst Of Times Just over a hundred and fifty years ago Charles Dickens wrote one of the most famous opening lines in literature. How famous? Famous enough to return almost 21m results on Google. The book has since sold over 200m...
Digital Leadership….. now it’s your turn

Digital Leadership….. now it’s your turn

Let’s cut to the chase. Now it’s your turn….. Every business can be a digital business. B2B service providers, B2C product sellers, construction, real estate, media, telco, sports, tourism, hospo, legal, accounting, grocery, utilities… it doesn’t matter...
Digital Kool Aid

Digital Kool Aid

Here’s a graphic that’s been floating around for a while. Whenever I’ve seen it referenced in blogs or op-ed pieces it’s been a guaranteed trigger for a flood of comments, most blindly positive and affirming. There’s nothing wrong with that – it’s a pretty...
Dear CMO… Your Job Just Got Harder (in a good way!!)

Dear CMO… Your Job Just Got Harder (in a good way!!)

Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...
Is the CMO of the Future Already Here?

Is the CMO of the Future Already Here?

Inspiration almost never strikes the way you think it might. Interviewed in Sydney earlier this week to promote his new film, Richie McCaw explained the drive to World Cup victories in 2011 and 2015 kicked in with painful losses to the Wallabies, both within striking...
What Keeps New Zealand’s Best Marketers Awake at Night?

What Keeps New Zealand’s Best Marketers Awake at Night?

When people think digital, words like “sharing” and “collaboration” readily come to mind. And there’s a good reason for that. Both are strongly identified with, and characteristic of, the “digital age”. It doesn’t take a lot of reflection to understand why.  We’ve got...

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