When it comes to b2b services marketing strategy, there is no one-size-fits-all approach. Each business has unique needs and goals that require a customized plan of action for success. However, the fundamentals remain consistent regardless of the size or industry –...
As the calendar ticks over into May, the scary thing is we’re already a third of the way through this year. So the big questions are: Where are you at with your business goals and your growth goals? Are you at least a third of the way through? When I’m asking...
I got a bit of a shock earlier this week when one of my clients reminded me to remind them that we were 16% through the year. So the question is, are we 16% through our goals? Even without COVID lockdowns, it is a funny time of year, we are close to the end of the...
It is scary to think 2021 is already 8% done. Even scarier when you ask yourself if you are 8% through this year’s growth plan? Or worse still, do you even have a plan? In a recent survey I conducted with my clients there were two overwhelming themes for 2021. The...
We recently surveyed 75 CMOs and Marketing Directors and 50 business owners. If you’re a business owner, here’s the good news: Your marketing teams usually know what they should be doing. In fact, they’re fully aligned with what you want them to do....
Let’s talk Net Promoter Score (NPS) for a minute. Why? Because this could be the key to a (more) profitable business. Let me start from the beginning. One of my clients has been running a voice of the customer and NPS survey for the past six months and...
