I am well aware that it has been a fair amount of time since I last wrote a listicle, but for the past couple of weeks I have been writing about how sales and marketing should work together (LINKS). As a recap research has shown when the two are efficiently aligned...
We all know new customers are critical to growing your business. Finding them, enticing them and converting them is the hard part. Trying to find them is a big business, in fact, the advertising market is a $2.8b market. Of course, it is much bigger than that when you...
Standard marketing practice for a lot of marketers, digital agencies, and myself is to analyse and work with personas. However, most people in complex B2B sales are doing them wrong, and they don’t really understand there’s actually more than one persona...
To win in the complex B2B space, you need to build trust and authority within your customer’s minds. B2B sales are usually high stakes and relatively high risk for a customer. If they get it wrong, it can cost them hundreds of thousands, if not...
When the American dream goes awry. Not so long ago there was a company. They attempted to disrupt the mattress industry. They were believed to be the next unicorn. Unicorn as in a privately held start-up company valued at over $1 billion, the start-up entrepreneurs...
Jay Abraham tells us there are three ways to grow a business: Attracting new customers. Getting customers to spend more. Getting customers to spend more frequently. And I think there is a fourth, getting customers to stay with you longer....
